Jackpot City Targets UK with CampaignPublished June 15, 2009
A slick ad reveals an enticing £1 million jackpot.
JackpotCity, in an effort to enhance brand recognition and boost player numbers, has launched a new television campaign in the UK. Emphasis has been place on the amount of games available (over 300), and how players can rediscover and learn new games such as roulette, blackjack and craps - all at their trusted and secure casino.
ReferBack will play the campaign - part of a Europe-wide TV ad campaign - on late night channels in the UK such as Setanta, Bravo and Challenge.
With clean graphics flying in and out of the screen, as well as the enticing £100 free play and guaranteed £1 million jackpot, players are sure to head on over, even if just out of curiosity due to the slickness of the campaign.
However, players are not the only ones to benefit from this new television spot. Affiliates and publishers will also reap the benefits from the increased brand awareness, as well as boost in their own income as the game titles are prominently displayed within the commercial itself.
With more countries to follow, JackpotCity's TV spots are sure to come through with their goal for enticing players to give the casino and bingo brands a go at it in the future.