Laugh From Anywhere with Betfair's New TV Ad

Published November 19, 2013

Laugh From Anywhere with Betfair's New TV Ad

Betfair launches a funny new TV campaign promoting its new live casino app.

Betfair is known for the creative and wacky TV commercials it aired in the UK in the last few years. The latest TV campaign from Betfair promoting its new live casino app is no different. Under the title "Live the Thrill, Live", Betfair promotes its live dealer feature which is available on the new app.

The new commercial is highly amusing, as it brings to life the saying "play from anywhere". The 31-second long clip, created by the WCRS ad company, puts the viewers in a first-person perspective of a man playing live roulette on his smartphone using Betfair's new app. So far this sounds perfectly normal, but here's the twist: This man is literally playing from anywhere. As he keeps on playing, he is transformed through different environments and situations – from being underwater in a pool, to a safari, then out in space, while tending a greenhouse and even wrestling a bear– the man persists on playing uninterrupted.

Betfair's New Live Casino App

Players can enjoy Betfair's new live casino app either via their mobile or laptop – the app is available both on Android and Apple devices. Live games include Roulette, Baccarat and Blackjack. To celebrate the release of its new app, Betfair is running a promotion granting players 10 free spins on live roulette in the new live app with no deposit required, with every free spin worth £10 – this comes with a 30x wagering requirement. So go on and play at Betfair from anywhere – hopefully safe places!

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