New Sponsorship Deal Signed Between Titanbet and Kempton ParkPublished October 14, 2014
This is a part of Playtech's ambitious expansion strategy.
Get ready British market: here comes Titanbet. The UK sportsbook giant has signed a sponsorship with all-weather racetrack Kempton Park Racecourse.
Terms of the Deal
The deal between Titanbet and the Jockey Club Racecourse track will cover three twilight all-weather race meetings. The first meeting took place last Tuesday October 7th, with additional meetings on the 21st of October and 4th of November. All meetings offer free to Titan account holders. Promotions offered at the evening races to all attendees include special sign-up and money back offers.
This is all part of the greater advertising strategy of sportsbook's owner, Playtech subsidiary PT Entertainment Services.
Jockey Club Head of Marketing Richard Jacques expressed his excitement at the innovative new deal, citing a long-term relationship as his organization's priority.
Russell Yershon, spokesman for Titanbet, was thrilled for the opportunity for his organization to give something back to the sport: “Horse racing forms an important part in our product offering and partnering with Kempton Park gives us excellent brand visibility as we look to grow our market share in the UK.”
Titanbet is powered by the premiere global iGaming software developer Playtech. Playtech prides itself on offering a fully customized betting experience via an unparalleled mobile experience complete with early pre-match betting lines and exciting live bets with the best odds on the market.