UK General Election Predicted to Attract £100 Million in Bets

Published April 9, 2015

UK General Election Predicted to Attract £100 Million in Bets

Political bets mount up as the UK general election near, with £100 million estimated to be wagered on the ballots until May 7th.

The UK is going to the polls next month on May 7th and with the polls showing the parties neck and neck, excitement levels are soaring as well as the political betting market which is affecting the polls in many ways. Political bets have become a thing all around the world and especially in the UK which spearheads this interesting area – the September 2014 Scottish Referendum was the biggest betting event that had nothing to do with sports.

Cameron vs. Miliband

The highlight of the upcoming election is reigning Prime Minister and Conservative Party leader David Cameron who's looking to keep his seat, facing a young and popular Ed Miliband, leader of the Opposition and the Labour Party. The predicted seat distribution gave 278 seats to the Conservatives, 274 to Labour, 41 for SNP and 30 for Liberal Democrats.

If these numbers are indeed true, both big parties will need to approach the smaller parties with deals as they did not manage to reach the number of 326 seats needed to form government. This, together with the tight race, demonstrates the thrill and drama that characterizes the UK general election.

Bookies' Finest Hour

Estimates have it that a record sum of £100 million will be wagered on the UK general election. Top online UK bookies Winner Sports, William Hill Sports, bet365 Sports and Ladbrokes are all offering a wide range of political betting markets from specific next PM bets to how the coalition will look, number of seats and majorities.

There's a lot of winning potential to be had at this super exciting UK general election. If you're going to place political bets on the upcoming elections, make sure to research and keep yourself updated with polls and the ever-changing odds.

Mentioned in this article

See also

bet365 Largest Online Gaming Operator in the UK

Special Report: Bet365 Poker to Go Mobile in the UK

bet365 Poker Goes Mobile in the UK

Casino UK Customer Service Wins Best in Class

Casino UK Hot Mobile Bonus


Yes! I want to know about exclusive bonuses, promotions, and news.

SUBSCRIBE