UK Snow Pushes Players to Online BingoPublished February 6, 2013
Britain’s land-based bingo halls suffer losses under extreme winter weather.
Regular bingo’s loss is online bingo’s gain, as land-based bingo hall operators have reported damaging losses due to the heavy snow that has hit many parts of Britain over the last couple of weeks.
Bingo halls hit by snow
Rank, operator of 35 Grosvenor Casinos and more than 100 Mecca Bingo clubs around the country, this week estimated that it lost around £3 million in revenues as a result of the snowy January – reflecting fears that the bad weather could hit overall economic activity and push Britain into recession.
In fact, things have been slowing down for land-based bingo for a while now. Even before the terrible weather, hit, Rank saw profits before tax slip four percent year on year to £31.3 million in the six months ending December 2012.
Online bingo’s gain
With most Britons staying inside whether the snow can’t get them, the obvious winner from all this have been the online bingo and mobile providers. After all, you don’t have to be a genius to figure out that online can be accessed from inside your home, while land-based bingo requires a trip to your local hall.
Bet365 Bingo, Giggle Bingo, Winner Bingo and others all offer the usual games you can find at your local bingo hall. And what’s more, most of the major operators are increasingly adding social features to their platforms as well – just look at the examples of Bet365 Bingo’s “community,” which is receiving rave reviews from players.